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Ievgen Kovalevskyi
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For business owners: you run Google Ads, the budget is spent, but leads are few or low quality

Audit Google Ads:I will show where your ads lose leads and what to fix first

I check the ad account, search terms, conversions, landing page and lead quality. You receive a video review without PPC jargon: where budget can leak, why it matters and which first step to take without chaos.

  • Google Ads since 2009search, e-commerce, services and B2B experience
  • No changes without approvaldiagnosis first, then decisions
  • Video audit + first actionswhat to fix first, without PPC jargon
Order Google Ads auditSee what I check
Google Partner

Audit data

Google Ads
Google Analytics
Google Tag Manager

Audit format highlights

Certified partner: I check not only clicks, but lead quality, tracking and decisions that affect the budget.

Audit map

from budget to request

  1. Where the budget goes

    queries

    whether Google shows ads to potential clients

    Done

  2. What the system counts as a request

    conversions

    whether ads optimize for the right action

    Done

  3. Why there are few requests

    conclusion

    whether relevance holds: keyword - ad - page

    Done

In the video I show: where the problem is, why it costs leads and what to fix first.

Companies I work with or have worked with

These logos show practical experience across different niches: local services, healthcare, beauty, e-commerce and B2B. That is why during the audit I look not only at the ad account, but at the full path from search intent to lead.

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When a Google Ads account audit makes sense

It does not matter what you call it: an ad audit, an account audit or a Google Ads review. The point is the same: get an independent diagnosis and stop making decisions blindly.

It is unclear where the budget goes

Google Ads spends money every day, but you do not see which terms, campaigns or audiences can really bring a client.

Leads come in, but they are weak

Forms, calls or messengers bring people who are not ready to buy, ask random questions or do not fit your business.

Google counts what does not sell

The account looks fine, while CRM, calls or managers show another picture. You need to know which signal to trust.

What is included in a Google Ads advertising audit

The problem is rarely one switch. Budget often gets lost between the search term, the ad, the landing page, tracking and the real quality of the lead.

Search terms

Do you pay for people with buying intent, or for informational and random clicks.

Campaign structure

Where the budget is concentrated, which campaigns pull money and what should be checked first.

Conversions and signals

Whether Google Ads algorithms learn from actions that do not mean a real lead or sale.

Landing page and form

Whether the site loses normal people after the click because of weak logic or poor relevance.

Understand the audit format quickly

What is a Google Ads audit?

A Google Ads audit is an independent review of the ad account, search terms, campaign structure, conversions, landing page and lead quality. The goal is to show where ads may lose budget, which data distort decisions and what should be fixed first.

Who needs an ad account audit?

An ad account audit is useful for a business that already invests in Google Ads or plans to return to advertising soon. It helps most when clicks and reports exist, but the owner does not understand why leads are weak or sales do not grow.

What is included in the full Google Ads audit package?

The full package includes primary diagnostics: search terms, campaigns, budget risks, conversions, analytics setup, landing page, lead quality and the first list of actions. You receive a video walkthrough explaining where the problem is, why it matters and which step to take first.

Does the account change during the audit?

No. During the audit I do not change the ad account without your approval. The format is diagnosis and explanation: first a risk map, then agreement on next actions. Ad optimization, access and implementation are discussed separately.

AI agents speed up the check. I make the decisions

I have worked with Google Ads since 2009 and I run entrepreneurial projects myself. So I do not look at advertising as a set of settings, but as an owner’s investment: whether the right people come in, whether leads are counted correctly and where the budget does not return to the business.

My AI agents take over the monotonous part of the audit: search terms, campaigns, conversions, GA4, GTM and the landing page. They quickly highlight risks that can take hours or days to find manually.

Then I work with the findings: I check the context, the cause, the impact on money and the priority of actions. This is not just an AI report, but my expert diagnosis strengthened by a system trained on my experience and hundreds of ad accounts.

Another proof of openness is my YouTube channel: there I publicly explain my approach to ads, analytics and business decisions. For an owner this means the account is reviewed by a specialist who stands behind his reputation and shows his logic openly.

  • Google Ads since 2009
  • Entrepreneur who looks at budget as an owner
  • YouTube channel with open logic
  • No account changes without approval
Ievgen Kovalevskyi, Google Ads audit specialist

You hand the task to a specialist and receive a clear action plan

The audit is not for another report. I take over the monotonous check of ads, analytics, conversions and the landing page so you can faster see where ads lose money and what exactly should be fixed.

01

You hand over the task without learning PPC

Briefly describe the business, ads, budget and what worries you: few leads, weak quality or unclear budget spend.

02

I take the technical check on myself

I collect the needed data and check Google Ads, conversions, GA4, GTM and the landing page without making you dig through reports.

03

I find where time and budget are lost

I review the full chain: keyword, ad, click, page, request and real value for the business.

04

You receive a ready action plan

In the video I show what to fix first and how to implement it: with me, with your contractor or on your own.

What you receive from the ad account audit

The goal is not to create a large document. The goal is to give the owner a clear base: where the problem is, why it affects leads and what to do first.

Ievgen Kovalevskyi showing a clear Google Ads audit map

Video with explanation

Not just a table. You see the screen, the logic of conclusions and why it matters for the business.

Map of losses and risks

Search terms, conversions, campaigns, landing page and signals that can teach ads in the wrong direction.

First list of fixes

What to check or change first, so the budget and attention are not scattered.

Recommendation for the next step

One-time implementation, 30-day support or 90-day Google Ads Growth OS where we train my AI agents on your business and provide them to you for use.

Choose what exactly needs to be checked

If the question is only inside the ad account, the first package is enough. If you need to understand whether conversions and analytics can be trusted, choose the deeper review.

Package 1

Google Ads audit

For a business that needs to understand where the Google Ads budget goes and what to fix first.

€97Ads, search terms, campaigns, landing page and the first action plan.
  • Google Ads account review
  • campaign, structure and budget analysis
  • search terms and budget-leak risks
  • landing page and lead-quality review
  • video walkthrough and first actions without PPC jargon
Package 2

Google Ads + conversions and analytics

For cases where the ads must be checked together with the way the system counts leads.

€164Package 1 plus conversion tracking, GA4 and Google Tag Manager review.
  • everything included in the €97 package
  • conversion tracking audit
  • GA4 and key-event review
  • Google Tag Manager audit
  • whether Google Ads learns from weak or false actions
  • where reports may disagree with real leads

An audit does not mean someone immediately changes your ads

Passwords are not needed

Do not send passwords, tokens or secret files. If access is needed, we use a safe format only.

Read-first logic

First I review and explain. Any account changes happen only after your approval.

I can not only show the problem, but help fix it

  • One-time implementation of found changes
  • 30-day support after fixes
  • 90-day Google Ads Growth OS

Short answers about access, payment and next steps

No. During the audit I do not change settings, budgets, ads or conversions without your approval. The basic format is diagnosis: I show where ads lose budget, what risks exist in the account, analytics and landing page, and what should be fixed first. If Google Ads optimization is needed after the audit, we agree it separately: scope, priorities, access and responsibility for changes.
No, you do not give your Google Ads password. You do not share your login or password with me. For the audit, access to the account is needed; you can add me as a separate user and remove that access later. If you do not want to give access yet, we can start with screenshots, reports or a short screen share on a call.
That is normal. The audit is not meant to replace your specialist or agency. It is a second look from the outside. When a team works with one business for a long time, some things become routine and are no longer obvious: where budget is lost, what blocks growth, which scaling opportunities were missed. After the audit you will have a clear list of what to discuss with your specialist and what to check first.
An audit first explains why ads are not producing the result you need: where the budget goes, why leads are few or why they are weak. You receive a clear plan: what to fix first and why. Google Ads setup is the next step, when we do not just say what to change, but actually make changes in ads, tracking or the landing page.
So we do not start blindly. In Telegram you briefly describe the business, ads and what is not working now. I quickly understand what should be checked, which package fits and whether an audit makes sense right now.
I have different packages for that case. After the audit it will be clear what exactly needs to be fixed and how complex it is. Based on the audit results and your preferences, I will suggest the best option: one-time changes, support or deeper work.