Connecting GA4 to Google Ads can support advertising measurement, but it does not replace checking tags, events, and conversion quality. The source was published in 2024; interface names must be compared with the current product.
What the connection can do
After linking the properties, events and audiences can be shared between systems, access can be checked, and GA4 data can support advertising work. Before importing conversions, define which event represents a valuable business action.
Checklist
- verify administrator access in GA4 and Google Ads;
- link the required property and advertising account;
- review events and conversion definitions;
- compare both systems before optimizing.