Ievgen Kovalevskyi
Practical notes on Google Ads, analytics, AI and digital strategy.
Your ad position in Google is decided by bid × Quality Score, not by bid alone. How the Google Ads auction works and what to check in your account in 5 minutes.
Read articleConnecting GA4 to Google Ads can support advertising measurement, but it does not replace checking tags, events, and conversion quality. The source was published in 2024; interface names must be compared with the current
Read articlePhrase and exact match can help control targeting logic, but type names and behavior should be checked against current Google Ads documentation. The archived article focused on a problem entering special characters.
Read articleIn March 2023, Google described Performance Max for travel goals as a campaign for hotel advertisers. The source discussed hotel properties, partly automated ads, and Google placements. This local editorial draft preserv
Read articleStart by checking the bidding strategy. A maximum-CPC column is relevant to Manual CPC; automated bidding may not expose it. Campaign type, update delay, and interface changes can also affect the path.
Read articleManual CPC lets an advertiser set a maximum cost per click for keywords. In a new campaign the strategy may be hidden behind a direct-selection option, and availability depends on the campaign type and current Google Ads
Read articleThe archived article explained the GA4 and Google Ads connection through imported events, audiences, and conversions. It is historical product guidance, so navigation, access requirements, and capabilities must be checke
Read articleAutomatic recommendations and changes can affect campaigns, so review them before applying them. Turning automatic changes off is not a performance guarantee; it simply keeps account decisions under review.
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