How to add phrase-match and exact-match keywords in Google Ads

Phrase and exact match can help control targeting logic, but type names and behavior should be checked against current Google Ads documentation. The archived article focused on a problem entering special characters.

What to try

1. Enter quotation marks or square brackets using a Latin keyboard layout.
2. If that fails, add the keyword without a modifier.
3. Select it in the list and change the match type through editing.
4. Review search terms and irrelevant traffic after saving.

The keyboard-layout suggestion is a practical observation from the archived case, not a guarantee for every interface version.