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A manual selector turns toward a bid knob beside an empty control slot.

No maximum CPC column in Google Ads

Start by checking the bidding strategy. A maximum-CPC column is relevant to Manual CPC; automated bidding may not expose it. Campaign type, update delay, and interface changes can also affect the path.

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Start by checking the bidding strategy. A maximum-CPC column is relevant to Manual CPC; automated bidding may not expose it. Campaign type, update delay, and interface changes can also affect the path.

Steps

  1. Open campaign settings and the Bidding section.
  2. Check the current strategy.
  3. If Manual CPC is available, change the strategy and save.
  4. Return to Keywords and check the column.

The menu names in the source are dated to 2025 and are not a guarantee of the current interface.