The archived article explained the GA4 and Google Ads connection through imported events, audiences, and conversions. It is historical product guidance, so navigation, access requirements, and capabilities must be checked against current documentation.
Before setup
Verify access in both services, choose the GA4 property and advertising account, and define events that represent business value. After linking, compare the data and check for duplicate conversions.
The article does not promise profit from the connection itself. Results depend on measurement quality and subsequent campaign work.