Click fraud and fake leads can consume budget and distort data. No single step guarantees complete protection or a refund, so conversion quality needs ongoing review.
Practical controls
- check the quality of new leads quickly;
- add relevant qualification questions to forms;
- use a confirmation action after a form when appropriate;
- connect enhanced and offline conversion tracking with a CRM or spreadsheet;
- review search terms, placements, and geography and exclude irrelevant traffic.
The source mentions MFA sites, bot activity, and algorithms learning from bad data. That explains a risk; it does not prove a specific issue in your account.