This is a historical first-person account of advertising a workshop. The website was built quickly for a test, so the story is not a universal launch model.
What happened
In the case described, one conversion cost 400 hryvnias while the workshop cost 390 hryvnias. Some customers also bought a small add-on workshop through an order bump, adding 40 hryvnias to each sale in the author’s account.
The lesson
Advertising economics should include the whole offer and actual payments, not only the first purchase price. An order bump should complement the main product and help the customer reach the result faster. These amounts belong to this 2024 case; they are not a benchmark for another campaign.