BioSeptik — one client, three pages built for three different advertising jobs: a homepage for brand and organic search, a landing page for a Google Ads search campaign on one exact keyword, and a short page for local radius ads around the install crew's actual service area. One product, one team — but each page is built for exactly where the click comes from.
BioSeptik is a Ukrainian manufacturer of autonomous sewage systems for private houses — 19 years on the market, over 3,000 systems installed. The product replaces a cesspool or overflow septic tank: setups that collect waste and need pumping out monthly, rather than actually treating it.
Brand and organic search bring visitors at every stage — someone building a house who's never heard of BioSeptik, someone tired of calling a pump-out truck, someone just comparing options. A generic product-photo-and-form page can't hold that range: a skeptical visitor sees "another septic tank" and leaves, because nothing on the page explained why a cesspool quietly costs more over ten years than switching once.
What I did
The page opens with six situations a visitor might recognize themselves in, before it explains the product at all. Only then comes the "why cheap sewage is actually expensive" argument — real numbers about the cesspool, none about BioSeptik itself. The system's mechanism, a written 10-year warranty, an official sanitary certificate and video testimonials carry the proof from there.
Two ways to ask
A short two-field form sits at the top for visitors ready to ask now; a five-step qualifying quiz sits at the bottom for the ones who'd rather describe their property first. Same destination, two different amounts of effort.
What it prepares the ads for
This is the entry point for brand and organic traffic — visitors who still need the category explained before they'll leave a phone number. That's why it's the longest of the three pages: it isn't pointed at by one keyword, so it has to answer whatever question shows up.
Live site: https://bioseptik.webcet.pp.ua/
