BioSeptik — one client, three pages built for three different advertising jobs: a homepage for brand and organic search, a landing page for a Google Ads search campaign on one exact keyword, and a short page for local radius ads around the install crew's actual service area. One product, one team — but each page is built for exactly where the click comes from.
The third pass at BioSeptik, and a third advertising job: local ads shown in a radius around where the install crew actually drives. Not brand search, not keyword search — someone geographically close, usually closer to a decision than the visitor on the other two pages.
Opening with the same category education as the homepage spends a nearby visitor's attention on something they may already know, and still buries the one question radius ads exist to raise: do you even work where I live?
What I did
The page is deliberately the shortest of the three: no six persona cards, no ten-year cesspool-cost argument. It states the turnkey offer in one screen with a shortened comparison — and, the one section unique to this page, names the cities the crew actually installs in, over twenty of them, from Kyiv to Izmail, so a visitor can confirm coverage before doing anything else.
What it prepares the ads for
Built for radius and local campaigns around the crew's real service area, where the page's only job is confirming reach and capturing the lead before the visitor scrolls away.
Live site: https://bioseptik.webcet.pp.ua/avtonomna-kanalizatsiya-pid-klyuch-short
