BioSeptik — one client, three pages built for three different advertising jobs: a homepage for brand and organic search, a landing page for a Google Ads search campaign on one exact keyword, and a short page for local radius ads around the install crew's actual service area. One product, one team — but each page is built for exactly where the click comes from.
The second pass at BioSeptik, and a different advertising job: this page catches Google Ads search traffic on one exact phrase — "turnkey autonomous sewage installation." Someone searching that has already decided they want a professional turnkey job, not just "some kind of septic system."
The homepage opens by explaining the category from scratch. For search traffic that's a wasted step — the visitor already knows what they're looking for; they're comparing vendors and checking whether this page is actually the thing they searched for.
What I did
The headline echoes the search phrase almost word for word, and the first screen shows a cutaway diagram of the actual unit — not a stock photo — so a search visitor can confirm in one glance that this is exactly the turnkey installation they searched for.
Price is the next thing a search-stage visitor wants, and the honest answer is that one number doesn't exist — cost depends on model, soil and groundwater level. Instead of a placeholder figure, the page offers a personal price catalog: one request, and a manager prices the actual property.
A comparison table (cesspool vs. aeration station vs. BioSeptik, features only, no pricing) carries the same argument as the homepage, compressed for a visitor who's already comparing.
What it prepares the ads for
Built for search campaigns on turnkey-installation keywords, where message match and how fast the page answers "does this fit my case" decide both Quality Score and whether the click becomes a lead.
Live site: https://bioseptik.webcet.pp.ua/avtonomna-kanalizatsiya-pid-klyuch
