_Demandbase has declared the B2A era: you now have to sell to people and to the agents who choose for them. What this means for your business, and how to check yourself in 5 minutes, is below._
Look at how a purchase works now.
A client opens ChatGPT and writes in the words they think in: "Recommend someone for an apartment renovation in Kyiv." The AI answers with a list of three or four businesses. The client goes to one of them.
There is only one question here. Is your business on that list?
What exactly happened
Demandbase is a large American B2B marketing platform. On October 20 it launched three AI agents for marketers and gave the new reality a name: B2A, business-to-agent.
The main one of the three is AEO Agent. It tracks what AI assistants say about a brand: for which questions the business is visible, where the information is outdated, and where the answers have gaps. And it starts the work that closes those gaps.
The news rests on a Gartner forecast: by 2028, 90% of B2B purchases will go through AI agents. In money, that is over $15 trillion in corporate spending.
Demandbase CEO Gabe Rogol said it plainly: buyers now start their journey with an agent, and agents decide which brands a person will see. The full announcement is in the "Sources" section at the bottom of this article.
What this means for your business
Before, the client scrolled Google themselves, read websites themselves, and built the shortlist themselves. An agent does that work now.
The agent builds the list from what is written clearly about a business: services, timelines, guarantees, cases with numbers. If there are few such facts about you online, you are simply not on the list.
There is a subtle point I keep seeing with clients. Reputation and visibility in AI are two different things.
In a recent Instagram case, a company had big clients and a large audience, yet in three queries ChatGPT recommended its competitors. The AI had enough facts about the competitors. About this company, it had few.
I hear this pain from business owners in their exact words: "I am on Google, but I am not in ChatGPT."
Check yourself in 5 minutes
Take your phone. Open ChatGPT and Claude. Ask each of them three questions — in your client's words, not a marketer's:
- "Who would you recommend for [your service] in [your city]?"
- "Compare [your business name] and [a competitor's name]."
- "What are the options for [your service] within a budget of [your average amount]?"
And look at the answers with three eyes. Did they name your business? In what words did they describe it? And who did they name instead of you?
Here is the most valuable part. The first sentence the AI said about a competitor and did not say about you — that is your gap. Usually it is one specific fact: a price, a timeline, a guarantee, a case with a number. Add that fact as text on your website and in your profiles — and the agent will have something to quote.
I walked through this self-check in detail in the article on GEO audits and checking your visibility in AI answers.
The full check in 5 minutes — and what comes next
Five minutes and three questions give you a picture across two AI systems. The full picture is 8–12 queries in your clients' words, three AI systems (ChatGPT, Claude, Gemini), and incognito mode, so the answers are clean.
Visibility in AI is measured by one simple number. In how many answers out of twelve the AI systems named your business. And who they named instead of you when you were not there.
That number shows exactly where your business stands now. It shows you what to fix first.
I am Ievgen Kovalevskyi. I have been building websites and advertising since 2009, and for the last three years I have worked in artificial intelligence, building multi-agent systems that replace entire departments. GEO promotion — a business's visibility in AI answers — is one line of this work.
First visibility check — €29
A promotional price is currently in effect for the first check: €29 instead of €129.
What you get:
- a check across 8–12 queries in your clients' words, in incognito mode, in ChatGPT, Claude and Gemini;
- real numbers: in how many answers the AI systems named your business, and who they named instead;
- an online call of 30–60 minutes: we go through the result and build a map of actions;
- a recording of the call and a written summary — as a bonus.
Honestly about the product's limit: the check is a diagnostic. It shows where you are now and the map of actions. Visibility itself is changed by the work that follows — but you know exactly what that work is, and why.
How to get it: write the code word "GEO AUDIT" in a comment under this article or in my Instagram Direct. In reply, I will send you a link to the promotional application page.
Frequently asked questions
What is B2A? B2A, business-to-agent, is the name Demandbase gave the new reality on October 20, 2026: you now have to sell to people and to the AI agents who search, compare and recommend businesses for them.
What does Demandbase's AEO Agent do? It tracks what AI assistants say about a brand: for which questions the business is visible, where the information is outdated, and where the answers have gaps — and it starts the work that closes those gaps.
How do I check my business's visibility in AI systems in 5 minutes? Open ChatGPT and Claude and ask each of them three questions in your client's words: who would you recommend for your service in your city; compare your business and a competitor; what are the options within a budget. Look at whether they named your business and who they named instead.
What does a full AI visibility check show? The check runs 8–12 queries in your clients' words across ChatGPT, Claude and Gemini in incognito mode. The result is one simple number: in how many answers the AI systems named your business, and who they named instead.
How much does the first check cost, and how do I get it? A promotional price is currently in effect: €29 instead of €129. It includes the check itself, an online call of 30–60 minutes with a walkthrough of the result and a map of actions, plus a recording and a written summary. To get it, write the code word "GEO AUDIT" in a comment under the article or in Instagram Direct.
Sources
- Demandbase Launches New AI Agents to Lead the B2A Marketing Era — Demandbase press release, Business Wire, October 20, 2026
- Demandbase Launches New AI Agents to Lead the B2A Marketing Era — FinancialContent / Business Wire syndication, October 20, 2026
- The Gartner forecast (90% of B2B purchases through AI agents by 2028) is cited from the Demandbase press release.