Strategic Marketing Audit
A complete breakdown of your digital marketing: advertising, website, analytics, and the lead-to-sale journey. A report and action plan that show the full picture — not disjointed fragments.
Як AI Automation Architect for Business я поєдную цю послугу з даними, правилами й базою знань Вашого бізнесу: AI-агенти можуть працювати 24/7 на рутинних кроках, а ключові рішення залишаються під людським контролем.
Each tool works on its own — but the big picture is missing
Advertising lives in one dashboard. Inquiries — in messaging apps. Sales — in a spreadsheet or CRM. The website — on its own. Together, this forms a tangled knot: tug on one end, and it pulls somewhere else, making it impossible to see where money is actually leaking.
A strategic audit unravels this knot into a single, coherent thread: from ad click to inquiry, sale, and what to do next. When the customer journey is seen as a continuous line, it becomes clear which link to strengthen first.
The entire money flow — in one report
Advertising channels analysis
Where the budget goes and what it delivers — for each channel separately.
Website and landing pages audit
Pages along the lead path: what helps conversion and what gets in the way.
Analytics and tracking verification
Whether you can trust the numbers on which you make business decisions.
Lead-to-sale customer journey
From first touch to revenue: where inquiries get lost or handled too slowly.
Bottleneck map
Specific points where the journey breaks down — with an explanation of why.
Prioritized action plan
What to fix first and why, plus where AI automation belongs in this process.
What data is needed
- Read-only access to advertising accounts and analytics.
- Lead and sales data in any convenient format: CRM or spreadsheet.
- A short conversation about business goals — so the audit answers your specific questions, not abstract ones.
- If some data is missing, that is also a diagnosis: a dedicated report section will list the missing tracking points.
How success is measured
You see the entire flow of money: how much an inquiry costs in each channel, where the journey breaks, and which few changes will deliver the greatest impact.
The action plan is phrased so that it can be handed directly to an executor — your in-house team or a contractor.
Decisions are on your table
The report is a set of decisions on your desk, not changes to your systems. I do not modify anything in your accounts: access is strictly read-only. What to implement, when, and with whom is entirely your call. All report conclusions rely strictly on your account data — every figure can be verified.
I do not promise guaranteed sales growth: the audit provides a diagnosis and a roadmap, while results depend on implementation, the market, and your data. Refund terms are governed by the public offer.
For you if:
- Marketing is running — ads, website, inquiries — but there is no cohesive picture
- Inquiries are coming in, but sales aren't growing, and it's unclear where leads are lost
- You are planning your budget and want data-driven decisions rather than guesswork
- You are preparing for AI automation and want to see the whole process first
Not for you if:
- You only need a quick check of Google Ads — that is an Express Audit
- Marketing has not been launched yet — start with a Diagnostic Session
- You expect the audit itself to boost sales without implementation
The road is shorter when you have a map
This is a terrain map before building a road. You can also dig blindly — the road will just turn out longer and far more expensive.
A month of advertising to the wrong audience, a website built for the wrong objective, a funnel where inquiries lead nowhere — all of this is money and time already spent that cannot be recovered.
You receive not just a list of remarks, but an order of execution: what yields the biggest impact now, what comes later, and what you can safely skip altogether.
The audit does not do the work for you: it provides a roadmap and priorities, not implementation. Execution can be done by your own team.
Frequently Asked Questions
Unravel the knot — see the whole picture
Strategic audit for €247. Report and action plan — within 7 business days after access is granted.
Following the report — a 60-minute Zoom presentation of the findings