Your customer no longer opens ten tabs. They ask once and get a single answer
I check what ChatGPT, Perplexity, Gemini, and Google AI Overviews say about your business right now: whether they name you, whom they recommend instead, and what hallucinations they have already invented about you. You get a report with the systems' actual responses, not my guesses.
Why you don't see this in analytics
Previously, a person opened search, browsed several websites, and decided for themselves. Now they ask a question in chat and receive a ready-made answer with two or three brand names. Then they proceed directly to those who were named.
If your business isn't among them, you didn't end up on 'page two'. You simply don't exist in that conversation.
The most insidious part is that there is no signal at all. Rankings won't drop, ads won't break. There are just fewer inquiries each month, with no explanation of where they went.
Another issue business owners discover by chance: models generate answers about a business even when they know little about it. In that case, they extrapolate from whatever fragments they found. This is how non-existent services, wrong addresses, outdated pricing, or someone else's credentials get attributed to you. This is only visible to someone who actually investigates.
Why 'I asked ChatGPT myself' proves nothing
Almost every business owner has already tried this. And almost always in a way where the outcome reveals nothing.
You asked from your own account. The model saw your chat history and knew you were already interested in your own business. It played along.
You asked using your own terminology. You know the exact name of your service. Your customer doesn't, and searches differently.
You asked only in a single system. ChatGPT, Perplexity, Gemini, and Google AI Overviews draw from different sources and respond differently. Being present in one reveals nothing about the others.
You asked only once. AI responses are probabilistic: the same model answers the same query differently today and tomorrow. One lucky answer proves nothing.
That is why the evaluation follows a strict protocol: incognito mode, a dozen queries in the customer's own words, four systems, multiple waves. Not to produce a flattering picture, but to get a baseline that can be repeated in a month and honestly compared.
What I do
1. Compiling your business passport.
A brief interview, about thirty minutes. What you sell and to whom, in which cities and languages your clients search, how your brand name is written across all touchpoints, who your competitors are, where you are already present online, and what factually sets you apart. This document is yours to keep permanently.
2. Running client queries through four systems.
Eight to twelve queries across four categories: a direct commercial question, a comparison of two options, a 'best for this task' query, and, if you have a personal brand, a name query. Each query is run in ChatGPT, Perplexity, Gemini, and Google AI Overviews, strictly in incognito mode. If your market is bilingual, queries are split between languages: answers differ.
3. Asking the systems why they chose someone else.
Where a competitor was recommended, I ask the system two follow-up questions: why did you recommend them specifically, and what needs to change for you to name this business instead. The answers to these are the most valuable part of the audit, as they replace guesswork with direct feedback.
4. Breaking down every response into facts.
Whether you were mentioned, whether links were provided, how prominently you were featured, who was named instead, what tone was used, and what was fabricated about you. Segmented individually by system.
5. Checking if your website is accessible to AI.
Often a business remains invisible for years not because of content, but because the website blocks AI crawlers: in configuration files or bot protection rules. I inspect a dozen AI user agents, sitemaps, and key page indexation. If there are no blockers, I document that.
6. Consolidating everything into one report and reviewing it with you.
A 30–40 minute conversation: I walk you through the findings and answer your questions.
Timeline: five to seven business days from the moment you complete the interview questionnaire.
What you receive
'Point 0' report — a document against which any future measurement can be reliably compared.
| Report Section | Contents |
|---|---|
| Consolidated table | Every query against every system: mentioned or not, link provided, prominence level |
| Where you are already visible | Queries where your business is recommended |
| Where you are absent | Queries where the result is blank, even though these are your customers |
| Who is recommended instead | Competitors by category and how frequently they are cited |
| What was hallucinated about you | Non-existent services, wrong addresses, outdated details |
| Technical health | Whether the site is accessible to AI systems and what specifically hinders it |
| What this means | Three priorities. Each tied to one of three pillars: identity clarity for machines, footprint breadth, and content depth |
Consolidated table
Every query against every system: mentioned or not, link provided, prominence level
Where you are already visible
Queries where your business is recommended
Where you are absent
Queries where the result is blank, even though these are your customers
Who is recommended instead
Competitors by category and how frequently they are cited
What was hallucinated about you
Non-existent services, wrong addresses, outdated details
Technical health
Whether the site is accessible to AI systems and what specifically hinders it
What this means
Three priorities. Each tied to one of three pillars: identity clarity for machines, footprint breadth, and content depth
I never fill an empty section with filler text. If your business is completely absent from all answers across every system, the report will state that directly. While uncomfortable to read, this provides an honest starting point to work from.
How much it costs
€129
A single fixed price, paid in full prior to kickoff. This is a one-time project: after the report is delivered, you owe me nothing and are under no obligations.
The €129 includes: the interview and business passport, a full evaluation across four systems, meta-prompts to the systems, transcription of all responses, technical AI accessibility check, the 'Point 0' report, and a voice debrief.
If you decide to continue working together after the audit, the €129 is fully credited toward the first month of the GEO retainer. In other words, diagnostics do not become an extra expense: you either take the report and proceed independently, or continue, with the fee already accounted for.
What is not included in this price
The audit is a diagnostic tool. It reveals the current state, but does not modify it.
Fixing the discovered issues. I do not rewrite the website, create profiles, author articles, or submit tasks to your developer. That is monthly retainer work, covered by a separate service.
A follow-up measurement in one month. The audit is a single snapshot in time. Growth and dynamics only appear when measurements are repeated using the exact same protocol.
Technical website fixes. I point out exactly what is blocking access. Your developer implements the fixes.
Traditional SEO, link building, advertising. Separate services with their own standalone economics.
You can commission only the audit, receive the report, and implement everything yourself or with your own contractor. That is a fully supported and expected scenario.
What I do not promise
It's best to state this clearly before payment.
I do not promise that AI will start mentioning you right after the audit. The audit changes nothing in AI answers. It shows what is there right now.
I do not promise guaranteed mentions or rankings in AI, neither in the audit nor afterwards. No system provides control over what it will output. Anyone promising this is promising someone else's decision.
I do not promise a flattering report. If you are invisible, the report will state that you are invisible.
I do not present other people's numbers as my own. I do not yet have my own case studies for this service, which is why you won't see growth percentages or 'before and after' charts here. When such data becomes available, I will present it alongside the methodology used to obtain it.
Business Owner Questions
How much time will this take from me?
About one hour in total: a 30-minute interview at the start, and 30–40 minutes to review the completed report. I handle everything else.
Can I run such an evaluation on my own?
Technically yes, these chat tools are accessible to everyone. The difference lies in the methodology: incognito mode, queries phrased in the client's own words, four distinct systems, multiple waves, separate hallucination checks, and a consistent structure that can be replicated in a month. Without this, it's just an impression, not a measurement.
What if it turns out everything is fine?
That is also a result, and having it documented is very valuable. You will establish a baseline to compare against in six months, when even more of your customers rely on AI search.
I have multiple websites and several brand names. Is that one audit or several?
One, as long as it's a single business. In fact, multiple domains and names for one business is exactly the scenario this audit reveals best, because machines struggle to connect the fragments into a single entity.
Can I pay in local currency?
Yes. The price is quoted in Euros, and the charge in your currency is calculated at your bank's or payment provider's exchange rate on the day of payment.
Should I choose the audit or go straight to ongoing GEO retainer?
The audit diagnoses the issue and sets priorities. The ongoing retainer executes on them: unites your business into a single entity, produces content for queries where you are absent, corrects hallucinations, and re-evaluates monthly using the exact same protocol. If you don't yet know whether this is your problem, start with the audit. If you already know your business is fragmented across several domains and names, you need ongoing support, and the audit serves as its first step.
Am I obligated to purchase ongoing support afterwards?
No. The report is yours, and you are free to use it however you see fit. If you do decide to work with me further, the €129 fee is credited toward your first month.
How does this differ from the free audits others offer?
A free audit is usually conducted to sell a monthly retainer, showing only as much as needed to close the deal. Here, the audit is an independent piece of work with its own deliverable, which you pay for and after which you owe nothing.
Let's see what AI says about you
Send a message, and I'll tell you which queries are worth measuring for your business and what we are likely to find.
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